Logo design for a coffee roaster company called Brew Camp.
Role:
Sole Designer
Goal
The goal was to design a logo for Brew Camp that reflects the brand’s essence while appealing to coffee lovers, capturing the warmth and craftsmanship of the coffee roasting experience.
Design
For the design, I wanted to create a logo that captured the essence of Brew Camp. I used a smooth flame design to represent a campfire, with coffee beans as the logs. To create a connection between the fire and beans, I added subtle gaps within the design, allowing the flame and beans to feel integrated. The color palette features orange for the warmth of the fire and brown for the coffee beans and wood, giving the logo a cozy, camp-inspired feel.
