A website for Vivid, a luxury jewelry, fragrance, and purse brand, featuring user-friendly UX/UI design.
Role:
Solo Designer
Goal
This project focused on learning UX/UI design by creating a brand and website from scratch. The brand, Vivid, is a luxury company offering jewelry, fragrances, and purses. The goal was to design an elegant, user-friendly website that reflected the brand's sophistication while providing a seamless user experience. The challenge was balancing aesthetic appeal with functional design, ensuring enhanced brand identity and usability.
Design
The design focused on showcasing Vivid’s products and models using images filtered in beige and black, ensuring they remained the focal point. To align with the brand’s luxury theme, I chose timeless colors—beige and a deep red—to evoke sophistication and elegance. For typography, I paired an elegant serif font for headings with a highly readable sans-serif font for body text, balancing refinement with clarity. These elements came together to create a cohesive, user-friendly website that highlights both the brand’s luxury feel and seamless user experience.
